ISO 20252 was created at the initiative of EFAMRO (European Federation of Associations of Professionals in the Field of Market Research). Based on the principle of ISO 9001, a standard relating to quality management, ISO 20252 includes requirements applicable to social, market and opinion studies and makes it possible to harmonize the various local standards already existing in this sector. activity. The requirements it defines relate to the way in which all studies are carried out, from the client’s request to the presentation of the results (planning, conducting the study, communicating the results, etc.).
The ISO 20252 certification of the technical platform (in Germany and Australia) makes it possible to define precise and harmonized procedures and to initiate a process of continuous improvement. It establishes a level of quality common to all research organizations, and gives all actors an undeniable criterion of confidence, regardless of the country of reference.
All groups in the technical platform are carefully examined and vetted to ensure that they meet specific contractual requirements that are critical to the quality of samples and research.